Branding
Bliss
SCROLL
The Brief
Château de La Calonnière, a wine estate in Anjou, aimed to launch a range of canned wines under the brand BLISS. The objective was to reach an international, spontaneous, and mobile audience—far removed from the traditional codes of bottled wine.
The Solution
A modern, premium visual identity: a clean design featuring concentric circles that evoke a sense of well-being. A sophisticated graphic language that signals the quality of the wines while deliberately breaking away from conventional wine branding codes.
Related Case Studies
