Art Direction
louis vuitton
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The Brief
Louis Vuitton was hosting an event simultaneously in two Parisian locations, one being the Carrousel du Louvre. The brief, open-ended, invited us to express the brand’s creative, luxurious, and imaginative values.
The Solution
We created a visual identity playing with the monogram and the logo’s letters, giving them a modern, forward-looking dimension. This identity deployed on vast panoramic LED screens, expressing both the house’s heritage and its projection into the future.
