Art Direction
Chanel
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The Brief
From a minimalist brief, we developed a series of visual identities, each one a variation exploring, in its own way, the prestige and sobriety of the Chanel brand.
The Solution
Each variation is rooted in the timeless codes of the house: black, white, and absolute minimalism. By offering multiple expressions of this sobriety, we reaffirmed what makes Chanel’s greatness: a brand that reigns through the sheer clarity of its chic.
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