Art Direction

Chanel

SCROLL

The Brief

From a minimalist brief, we developed a series of visual identities, each one a variation exploring, in its own way, the prestige and sobriety of the Chanel brand.

The Solution

Each variation is rooted in the timeless codes of the house: black, white, and absolute minimalism. By offering multiple expressions of this sobriety, we reaffirmed what makes Chanel’s greatness: a brand that reigns through the sheer clarity of its chic.

Chanel — Chanel black and white minimalist visual identity — visual 1
Chanel — Chanel black and white minimalist visual identity — visual 2
Chanel — Chanel black and white minimalist visual identity — visual 3
Chanel — Chanel black and white minimalist visual identity — visual 4
Chanel — Chanel black and white minimalist visual identity — visual 5
Chanel — Chanel black and white minimalist visual identity — visual 6
Chanel — Chanel black and white minimalist visual identity — visual 7
Chanel — Chanel black and white minimalist visual identity — visual 8
Chanel — Chanel black and white minimalist visual identity — visual 9
Chanel — Chanel black and white minimalist visual identity — visual 10
Chanel — Chanel black and white minimalist visual identity — visual 11
Chanel — Chanel black and white minimalist visual identity — visual 12

Related Case Studies

Novo Nordisk

Novo Nordisk

Yves Saint Laurent

Yves Saint Laurent

Accor

Accor

Contact

InstagramEmail
UK +44 7399 020132FR +33 6 64 38 08 67
LinkedIn