Art Direction
Alpine
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The Brief
The concept behind the press trials for the new Alpine A390 was to invite journalists to a unique and seductive experience, titled “A day to fall in love.” Our mission was to capture the prestige and aura of this iconic brand, without revealing the new model.
The Solution
A blurred visual identity expressing speed, rooted in Alpine’s signature blue tones, suggesting momentum without fully disclosing it. Minimal and adaptable, it translates seamlessly across all touchpoints, turning the constraint of not revealing the A390 into a powerful tool of attraction.
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