Motion Design

Louis Vuitton

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The Brief

Imagine an animated invitation for an event celebrating Chinese New Year at the Louis Vuitton boutique on 5th Avenue in New York.

The Solution

Fuse the brand’s iconic monogram with an illustration of the pig, symbol of the year in the Chinese calendar. An animated design that plays with the brand’s codes while adding a touch of humor and lightness.

Louis Vuitton variation 2
Louis Vuitton variation 3